Jayasurya Tsunduru

DGM-Business Development

Hindustan Petroleum Corporation Ltd.

Speaker Profile - Jayasurya Tsunduru


------------------------------------------------------------------------------------


Jayasurya Tsunduru, an IIM Bangalore alumnus and senior leader at HPCL, is an EV evangelist and energy-sector expert bringing deep insights into consumer adoption barriers such as range anxiety and the future of sustainable mobility.


-----------------------------------------------------------------------------------


Jayasurya Tsunduru is a seasoned energy-sector leader with over 25 years of experience spanning Lubricants Marketing, Business Development, Corporate Strategy, and Startup Mentoring. An alumnus of IIM Bangalore, he specializes in strategy, innovation, and business transformation across India’s rapidly evolving energy and mobility ecosystem.


At Hindustan Petroleum Corporation Limited (HPCL), Jayasurya has played a pivotal role in shaping the success of HP Lubricants, driving the brand to market-leading positions across multiple states. He has built and led high-performance teams, strengthened OEM partnerships, and contributed significantly to the growth of HPCL’s flagship lubricant brands through impactful brand-management initiatives.


He also spearheaded HP Udgam, HPCL’s flagship startup engagement program, where he collaborated with more than 65 startups across energy, mobility, sustainability, and digital innovation. His deep involvement in the startup ecosystem extends to active mentorship roles with various incubators and accelerators. He frequently speaks on innovation, scaling strategies, fundraising, and the energy transition, helping early-stage founders bridge the gap between ideas and viable business growth.


A committed EV and clean-mobility evangelist, Jayasurya has represented the sector at leading national forums such as Startup Mahakumbh and India Energy Week. He is known for advocating last-mile electrification, sustainable mobility solutions, and the future of India’s energy transition. His unique strength lies in blending strategic corporate insight with hands-on entrepreneurial mentorship, enabling emerging innovators to navigate India’s dynamic energy landscape.

Participates in

TECHNICAL PROGRAMME | Energy Technologies

Research, Technology Start-ups and Funding
Forum 19 | Technical Programme Hall 4
27
April
15:00 16:30
UTC+3
One of the key challenges hindering widespread EV adoption in India is range anxiety. While as of Dec 2024 India has over 25000the public EV chargers and the number is steadily increasing, they are primarily concentrated in urban centres and along highways, leaving large semi-urban and rural areas without adequate coverage. Furthermore, the lack of incentives for the owners of underutilized charging stations often results in poor maintenance and limited operational uptime due to inadequate monitoring. This inconsistency in charging infrastructure affects both commercial and personal mobility, ultimately weakening public confidence in electric vehicles. This has resulted poor EV 4 Wheeler penetration of just 2% and EV 2 Wheeler penetration of only 6% in India as of FY 2025 new vehicle registration data (Vahan Vehicle Registration Portal).

To address this issue, our energy company initiated an open innovation challenge to scout for emerging technologies with the potential to reshape the EV ecosystem. Through this initiative, we reviewed 92 startup applications coming from all over India and after a thorough evaluation process, selected a promising startup offering a transformative approach.

Their innovation is a fully portable, renewable energy-powered charging solution that operates independently of the electricity grid. Designed for on-the-go deployment, this mobile energy unit integrates clean energy sources like solar panels with advanced battery storage and intelligent and smart system controlling unit. It can be dispatched to EVs wherever they are—on highways, remote delivery routes, or in emergency scenarios—ensuring uninterrupted charging support. By bypassing the need for permanent charging stations, it removes one of the major limitations of current EV infrastructure.

Beyond addressing range anxiety, this solution also tackles the issue of low utilization rates of lesser than 2% in case of fixed charging stations at many of our retail outlets. A mobile charging model allows 10x more utilization than typical fixed EV Charger for demand-based deployment, leading to better asset utilization and cost efficiency. It reduces the need for heavy capital investments in infrastructure that may remain idle for long periods.

This innovation not only bridges the charging gap but also strengthens the foundation for a more reliable and accessible EV ecosystem across India.